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- ADVERTISING: One for Richard...
Timing is irrelevant, its the production of a professional advert that can be used at any date in the future or present on this and other radio stations - don't you think we have a captive audience whilst the lock down remains for a large proportion of the population?Beachboy wrote: ↑Wed May 27 2020 10:46amI don't think this would be a good use of any advertising budget. Firstly due to timing, i.e. the 'product' (the site) needs to have undergone its full makeover before it is worth seriously pushing and secondly I don't think radio advertising compared to other possiblities would be the best method.
I disagree that timing is irrelevant, in fact I think it is crucial so we will have to agree to disagree on that. Also as mentioned I don't think radio is the best method of spending any advertising budget, but would be happy to be convinced otherwise but only on the basis of a very clear business case being presented highlighting how it compared to other options. Then there is also the question, even if radio generally is a good option is this particular opportunity a good one. I could go on but essentially whilst I admire your commitment to generate business I personally don't think this presents a good opportunity - there is no robust business case and think it is just an unnecessary distraction for Richard who with limited time working at Imutual at present has more important tasks. Not looking for an arguement or trying to be confrontational in any way but that is just my opinion.Boro Boy wrote: ↑Wed May 27 2020 4:13pmTiming is irrelevant, its the production of a professional advert that can be used at any date in the future or present on this and other radio stations - don't you think we have a captive audience whilst the lock down remains for a large proportion of the population?Beachboy wrote: ↑Wed May 27 2020 10:46amI don't think this would be a good use of any advertising budget. Firstly due to timing, i.e. the 'product' (the site) needs to have undergone its full makeover before it is worth seriously pushing and secondly I don't think radio advertising compared to other possiblities would be the best method.
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