imutual PLC is unique in that it rewards its members with ordinary shares for actions that help to add value to the company. We already do this for revenue-generating actions such as earning cashback through our 2500+ merchants, but there are other activities which don't generate direct revenue/profit but do add value to imutual and we want to reward those too.
An example is posting to our forum; I see the forum as an important element of imutual and am keen to boost activity, so for a trial period (starting today) we are going to offer shares for forum contributions as follows:
1 share per daily post - You will receive 1 share for every day where you make at least one post
1 share per daily active topic - You will receive 1 share for every day where you start a new topic and at least one other member replies
We'll add these rewards as a single transaction on a monthly basis so as not to clutter your statements.
Note that I've avoided giving shares for use of the Thanks/Rating system, as that might encourage artificial 'thanking' which would skew the results of our 'Post of the month' competition. But if you have any suggestions for other rewards for non-cashback activity, I'm all ears!